
Semomotela Smoo Cosmetics proudly participated in the 8th SADC Industrialisation Week, held from July 28 to August 1, 2025, in Antananarivo, Madagascar. The event, organized in partnership with the SADC Secretariat and the Syndicat des Industries de Madagascar (SIM), focused on the theme “Advancing Industrialisation, Agricultural Transformation, and Energy Transition for a Resilient SADC.” The summit served as a key precursor to the 45th SADC Summit of Heads of State and Government, held later in August with the same strategic theme.
As a rising cosmetics manufacturing brand from Lesotho, Smoo Cosmetics’ participation highlighted the company’s commitment to innovation, sustainable production, and regional integration. The summit brought together industry leaders, policymakers, entrepreneurs, and investors from across Southern Africa, providing Smoo Cosmetics with valuable opportunities for growth and collaboration.

